Emma Power, Charleen Murphy and Keilidh Cashell at the launch of the KASH Beauty x Charleen collection at The Flying Duck Restaurant at Dundrum Town Centre, Dublin.
Picture Brian McEvoy
Picture Brian McEvoy
Keilidh Cashell and Charleen Murphy welcomed Ireland’s Beauty Elite to The Flying Duck Restaurant at Dundrum Town Centre last night. The venue was transformed into a paradise of powder pink to celebrate the launch of KASH Beauty’s very first collaboration which sees Charleen turn the grungy make-up brand into a cherubic parallel of pastel pink with the launch of her 8-piece collection.
This collaboration marks a significant shift for KASH Beauty, known for its iconic black and gold packaging and cutting-edge makeup offerings, with Charleen bringing a fresh perspective and introducing a vibrant new aesthetic to the brand’s lineup.
With multiple Instagram worthy moments throughout the space, from candy floss machines to a chocolate fountain, and even a four poster bed draped in pink fabric and a Hollywood style vanity, guests experienced their first in person look at the KASH Beauty x Charleen collection. Themed pink cocktails circulated the room, aptly named after the products – “Adore” You, I’m “Obsessed”, “Watermelon Kiss” and “Doll” Face.
Hosted by RTE 2FM’s Emma Power, guests abided by the “black or pink” dress code, and included Popstar Lea Heart, Grace Mongey aka Faces by Grace, LMD Louise McDonnell, Pro Dancer Adam Fogarty, Presenter and Model Katja Mia, Ayo Fierce, Erin McGregor and her daughter Taylor, Ellie Kelly, Sean Phipps, Lauren Whelan, Aisling Chan, Dev Skehan, Molly Roberts, Robyn Trout, Ciara Ryan, Eabha O’Donoghue, Alexandra Milek, Diane Everett, Sian Walton, Jasmin Green and Holly McAllister.
Emma welcomed Charleen and Keilidh to the stage, where they chatted about how their collaboration came to life, and their excitement surrounding the range and first ever brand event.Speaking about the opportunity, Charleen says “I’m so excited to be collaborating with
KASH. I have been working with them for years, so to now have my own range is just such a pinch me moment. Collaborating with KASH was a no brainer because of the quality of their products. Everything has so much thought behind it and it was so much fun being part of the development process and getting an insight into just how much goes into every detail of a product. I feel so grateful that KASH and Keilidh have chosen me to be their first collaboration.”
KASH. I have been working with them for years, so to now have my own range is just such a pinch me moment. Collaborating with KASH was a no brainer because of the quality of their products. Everything has so much thought behind it and it was so much fun being part of the development process and getting an insight into just how much goes into every detail of a product. I feel so grateful that KASH and Keilidh have chosen me to be their first collaboration.”
Charleen Murphy is one of Ireland’s most prominent rising stars, with an incredible community of followers across Instagram, Tik Tok and Youtube, where she keeps a keen eye on all things beauty and fashion, becoming the go-to-it girl of the moment. Charleen has
been actively involved in each step of the collection. From the shade selection to the formulation, Charleen has lent her unique vision and expertise, resulting in a collection that perfectly embodies her personal style.
been actively involved in each step of the collection. From the shade selection to the formulation, Charleen has lent her unique vision and expertise, resulting in a collection that perfectly embodies her personal style.
Charleen is also the co-host of the super successful award-winning Hold My Drink podcast, where she has performed for thousands of people across numerous live shows in Dublin’s Liberty Hall and Vicar Street venues.
