Belfast Based, Home-Grown Heroes BPerfect Cosmetics are opening their doors to the world via BBC3, inviting viewers to see exactly how their young, enthusiastic, hard-working team works in a high pressure, creative environment that has led to the success of the company so far, all the while chasing their dreams, making lifelong friends, finding love, and building their careers, one product at a time!
“Made Up In Belfast” will follow the vibrant team to provide behind-the-scenes insight into the glitz and glamour of the beauty industry, from product launches to meeting super tight deadlines, and all of the fun had in between amongst the charismatic team. The 10 part series by Afro-Mic Productions reveals the ins and outs of both the fun and the not-so-luxurious sides of working in the beauty industry and the relationship between company owner, inspirational boss Brendan McDowell, from Annalong Co.Down, who started the company with just £500 back in 2013, and the amazing team who have helped him along the way.
Speaking about the exciting project, Brendan says: “Never in a million years did I think this amazing journey would turn into a TV show. They have seen the graft, fun, growth and journey we’ve all been on. I am really looking forward to showing everyone at home what goes on the scenes at a growing cosmetics brand – the good, the bad and the madness!”
Brendan is nothing short of a success story with his true vision and drives being the main forces behind the brand’s global success. Since turning down an €80k investment on RTÉ’s Dragons Den in 2017, he has worked tirelessly to develop the brand into what we know today with a cult-like status amongst celebs, influencers, and beauty lovers across the globe, with the next stage of the journey being ensuring their place as Ireland’s leading beauty brand, with some amazing plans and launches to come this year, such as their brand new Mega Store opening its doors on the sandy shores of Ibiza, and another opening in Dublin later this year!
The series is the latest commission from the partnership between BBC Three, BBC Northern Ireland and Northern Ireland Screen, following on from others in this scheme including The Fast And The Farmer-ish And Stitch, Please!
Commenting on the new series, Fiona Campbell, Controller BBC Three says: “Made Up In Belfast is the next brilliant series for BBC Three borne from our incredibly fruitful creative partnership with BBC Northern Ireland and Northern Ireland Screen. After tractors and cosplay, we’re looking forward to digging into the world of cosmetics and meeting the young team striving for success in the beauty industry.”
Eddie Doyle, Head of Commissioning at BBC Northern Ireland says: “Our partnership with BBC Three and Northern Ireland Screen has already produced some fantastic local content for audiences around the UK.
“We are delighted to announce Made Up In Belfast as the latest venture with Afro-Mic Productions and this 10-part series showcases a group of young and vibrant people offering a unique insight into their lives in Northern Ireland.”
Emma-Rosa Dias, Managing Director of Afro-Mic Productions says: “I’m so proud to be bringing such an inspirational, energetic slice of Northern Ireland to BBC Three. Our cast is so full of life and ambition. Northern Ireland has changed a lot since I was in my 20s – there’s more opportunity, more acceptance and there’s a buzz about the place. I’m excited to showcase this new generation from Northern Ireland as they work hard and play hard to navigate life’s twists and turns.”
About BPerfect Cosmetics
Nothing short of a true Irish success story, BPerfect Cosmetics has gone from strength to strength over the last 10 years since it launched in 2012, with a personal investment of only £500. Born in Annalong, County Down, founder Brendan McDowell’s true vision and drive are the main forces behind the brand’s global success.
Since Brendan appeared on RTE’s Dragons Den in 2017 and turned down an €80K investment offer, he’s worked tirelessly to develop a brand that now enjoys cult-like status amongst celebs, style influencers and beauty devotees across the globe, the next stage of the journey ensures their place as the leading beauty brand in Ireland.
Now with over 2,000 retailers worldwide, a figure that is growing daily, customers from all corners of the globe, multiple collaborations, a must for makeup mavens across the world and an award-winning product range available and loved by makeup artists and novices alike, there’s no stopping the meteoric rise of BPerfect, with much more to come in 2022 and beyond.