Continuing their mission to revamp their Megastores nationwide, trailblazing viral beauty brand BPerfect Cosmetics have revealed the spectacular, re-imagined Megastore in CastleCourt Shopping Centre, Belfast, and proudly announced their partnership with Aeracha Uladh GAC, Ulster’s first LGBTQIA+ inclusive GAA Team, and Glentoran Women’s FC.
Joining BPerfect Cosmetics CEO Brendan McDowell to relaunch the store was Ekin-Su, along with her Celebrity Big Brother Co-Stars Music Industry Mogul Louis Walsh, and Netflix’s Heartstopper star, Bradley Riches, as well as members of Aeracha Uladh GAC and Glentoran Women’s FC. Additionally, Beautypreneurs Michelle Regazzoli Stone of MRS Glam and Denise Phillips of Voduz graced the new store, alongside a host of brand ambassadors such as Gerry Lavz, Elaine Cruz, Stephanie Vavron, Emma Kearney, Taylor Rae Falconer Tailor Maid, and more. Iconic Noughties DJ Micky Modelle and Simone Denny provided the entertainment, as well as DJ KAD.
Brendan expressed his pride in the relaunch of the Flagship store in Belfast, which holds a special place in his heart as BPerfect’s very first bricks and mortar store. Opening the doors in Belfast marked their inaugural venture into physical retail, and each corner echoes the memories of hard work, determination, and the unwavering belief in their vision, which is also now reflected in their new sports sponsorships.
Pictures Brian McEvoy
“We are thrilled to partner with Aeracha Uladh GAC and Glentoran FC as we continue our mission to champion diversity and create spaces where everyone feels valued and accepted, ensuring that regardless of background, gender, identity, or ability, everyone has a seat at the table,” said Brendan.
“Our partnerships aren’t just about sponsoring teams; they are about fostering a culture where differences are celebrated and embraced. Together, we’re not only showcasing the beauty of makeup and sports but also demonstrating the power of unity and understanding. We hope to inspire others to join us in building a more inclusive society, where every individual can be their most authentic selves. That’s what this brand stands for, and what really matters.”
Guests were treated to an exclusive preview of BPerfect’s Lip Library Collection, featuring ten vibrant lipstick and lip liner shades, infused with nourishing Jojoba Oil for a flawless finish before they are launched internationally online. The revamped Megastore offers an immersive beauty experience, featuring cutting-edge technology, state-of-the-art hair and scalp diagnostics cameras, ready to unveil your tailored hair care regimen. Pay a visit to BPerfect Cosmetics’ signature, state-of-the-art base bar, where a team of skilled makeup artists will guide you to discover your perfect colour match.
After your personalised consultations, delve into a curated selection of top-tier brands, including Voduz, MRS Glam, PLouise, Glow Hub, HNB Cosmetics, Colour Wow, Olaplex, Jeffrey Star, and Ella & Jo. In celebration of the grand reopening, the first 100 customers were gifted with a deluxe goodie bag valued at £100, filled with BPerfect’s best selling products.
