Aveda Introduces New Vegan Scalp Solutions Collection, powered by Biotech Naturals Skincare Science that transforms the look of hair from the Source
From a pioneer in botanical adaptogenic scalp science, Aveda’s new Scalp Solutions collection helps soothe scalp irritation and fights the look of premature scalp aging for healthier looking hair with renewed vitality and shine.
Aveda, the high-performance vegan hair care brand with a mission to care for the world, has introduced its new Scalp Solutions franchise, a 94% naturally derived collection of plant-derived products helps to fight the look of premature scalp aging for healthier looking hair with renewed vitality and shine. Backed by research from world-leading scientific authorities in scalp biology and 8 years of scientific research, Scalp Solutions leverages botanical adaptogenic scalp science and offers a high-performance, vegan scalp care regimen.
THE IMPORTANCE OF SCALP CARE
Like skin, the scalp ages with time and can be impacted or damaged by lifestyle and environmental aggressors. The scalp needs proper care to maintain its optimal state, and scalp care can help fight the look of premature scalp aging which can result in dry, brittle, hair that lacks luster and is prone to breakage. Keeping the scalp hydrated is an important factor in scalp care, as dry scalps are more susceptible to damage, which can lead to the look of premature scalp aging. Aveda’s Scalp Solutions collection is dermatologist tested, formulated to increase scalp hydration, and instantly removes surface pollution and product build up for rejuvenated, radiant, healthier looking scalp and hair.
THE NEW SCALP SOLUTIONS COLLECTION
Aveda’s Scalp Solutions features an assortment of powerful vegan and botanically infused hair and scalp care products for all hair types, and those with normal-to-oily and normal-to-dry scalp types.
- Scalp Solutions Exfoliating Scalp Treatment (€34, 200ml) is 96% naturally derived, sulfate cleanser-free and silicone free. This skincare inspired, liquid-gel exfoliant is formulated with wintergreen-derived salicylic acid as well as ferment-derived glucosamine that gently yet deeply exfoliates the scalp, removing surface pollution, product build-up, micro-dust and reduces sebum without disrupting the scalp barrier.
- Scalp Solutions Balancing Shampoo (€34, 200ml) & Replenishing Conditioner (€38, 200ml) are 94% naturally derived, sulfate cleanser-free and silicone free, and boost scalp hydration. Scalp Solutions shampoo is powered by plant derived cleansing agents that gently cleanse and instantly remove surface pollution and product build up. Scalp Solutions conditioner features a blend of babassu and moringa oils that replenish, hydrate and soften the hair and scalp.
- Scalp Solutions Refreshing Protective Mist (€45, 100ml) is 98% naturally derived and silicone free and helps control sebum. Its blend of adaptogenic botanicals, Centella asiatica and Andrographis – combined with Vitamin E, Resveratrol, Rosemary and Ginger Extracts – help protect and shield the scalp from oxidative stressors. Additionally, licorice extract and Zinc PCA reduce and help control sebum to extend time between washes.
- Scalp Solutions Overnight Scalp Renewal Serum (€49, 50ml) is 98% naturally derived and silicone free, featuring a biotech natural blend of Lactobacillus ferment and Ectoin to help strengthen and fortify the scalp’s barrier, and Hyaluronic acid to help improve scalp hydration
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- Scalp Solutions Stimulating Scalp Massager (€29.50) features soft, flexible micro-bristles to gently yet effectively lift impurities from the scalp and increases microcirculation with massage — resulting in an invigorating scalp experience.
UNIQUE AROMA EXPERIENCES
Scalp Solutions features two unique Aveda aroma experiences that work in harmony to provide the optimal sensorial experience for day and night use. Scalp Solutions Exfoliating Scalp Treatment, Balancing Shampoo, Replenishing Conditioner and Refreshing Protective Mist feature a clean, uplifting aroma with bright citrus notes of lemon and orange on a light floral heart of neroli, balanced by delicate hints of crisp, cool mint. Ideal for nighttime, Scalp Solutions Overnight Scalp Renewal Serum features a light, soothing aroma that balances airy fresh citrus and floral notes with a soft heart of flowering herbs including lavender, neroli and chamomile.
ENVIRONMENTAL STANDARDS
Aveda’s Scalp Solutions is 94% naturally derived, 100% vegan and Leaping Bunny approved, silicone-free, and is manufactured using 100% renewable energy through solar and wind power at Aveda’s primary facility. Scalp Solutions packaging prioritises the use of post-consumer recycled content with the Balancing Shampoo, Refreshing Protective Mist and Overnight Scalp Renewal Serum bottles made from 100% post-consumer recycled plastic.
AVAILABILITY
Aveda’s Scalp Solutions collection will be available from the 1st of February in Aveda salons, spas, stores, and online at www.avedastore.ie