Today, Irish company Ayu Cosmetics has launched its highly anticipated tanning range AyuGlo online at Ayu.ie. The multi-award-winning cosmetics brand founded by renowned make-up artist Suzie O’Neill has developed a premium tanning range that is set to take the market by storm. With a selection of mousse and liquid products to choose from in light/medium and medium/dark shades, it suits all skin tones and types. Dancing with the Stars Winner Nina Carberry has also been unveiled as Brand Ambassador for Ayu.
Nina started her journey to front the brand, as a regular customer of Ayu cosmetics and quickly fell in love with the products. Like many ladies nationwide, when the retired jockey, dancing queen and TV Star, heard that Ayu was developing a tanning range called AyuGlo, she was excited commenting “I follow Ayu and Suzie O’Neill on social media so when I saw they were releasing tanning products I was genuinely excited, I just knew AyuGlo would be in a different class! I can already see and feel the benefits to my skin having used this tan over the last few weeks, the difference is remarkable. I used the liquid for the photoshoot and it was amazing and I’ve been using the mousse at home over the last few weeks and I have found it easy to apply, quick to dry and it smells gorgeous. It feels soothing and hydrating from the moment I put it on, in fact, my skin has never felt so good and that’s all down to AyuGlo. Best of all though it has given me that natural-looking tan that I have been desperately trying to find for years. I’m thrilled to be associated with such an authentic Irish brand, take it from me ladies it’s absolutely a winner!”
AyuGlo is packed with skin-loving ingredients including, Vitamin E and truffle extract making it suitable for all skin types. It also contains excellent antioxidant properties which work to hydrate and nourish the skin, ensuring easy application and even fade. It is suitable for sensitive skin, safe to use during pregnancy, vegan friendly and not tested on animals.
AyuGlo also has a unique scent, a sumptuous intervention of feminine rose, peony, geranium, iris, and pink fruits paired with sophisticated ginger and patchouli. A romantic blend of sophistication with pretty and fun-loving dreams they smell divine!
Suzie O’Neill owner of Ayu is a massive tan fan who wears it all the time herself and she always felt it was a natural progression for the brand to step into the tan market, commenting “I always wanted to develop a tan which solved all the issues we’ve all experienced using other tans available. Our customers were constantly asking when we were going to bring out a tan, so there was a demand there from our valued customers too, so needless to say we responded determinedly. Ayu Cosmetics has a core range of products that we are so proud of, we were never going to bring out hundreds of cosmetic products for the sake of it. Each product that we develop is created to cater to our customers first and foremost, those who have been loyal supporters of AYU since the very start.”
The brand name “Ayu” is derived from an Indonesian word meaning “very feminine, beautiful”. Since Ayu cosmetics hit the shelves in 2016, it has curated a range of cosmetics that makes it as easy as possible for women to achieve a flawless natural look every day. Suzie O’Neill and her team are dedicated to empowering women with the tools and knowledge to bring out their best selves. The Ayu mission is to show women how to enhance their natural beauty rather than mask it and Ayu’s new tanning range AyuGlo does exactly that and more!
Speaking of the AyuGlo research and development journey, Suzie explained it hasn’t been without its challenges, “I really wanted to develop a tan that was super easy to apply, full of skin-loving ingredients and gave the most beautiful natural finish and I’m proud to say we’ve 1000% nailed it. It has been by far the toughest product we have created to date, and I won’t lie, there were many days that I second-guessed what we were doing but I am happy that we stuck with it and battled through. As one of my favourite quotes goes ‘if you want to see the sunshine, you have to weather the storm’. Keep moving forward, no matter the speed, forward is forward! That’s why Nina Carberry is such a perfect fit for our brand, well, first of all, she already was a loyal customer of Ayu Cosmetics who knows and loves our products which was important from an integrity perspective. Honestly, this partnership is so much more than that, Nina has officially joined the Ayu family and furthermore, she just fit right in from day one! It makes sense, I guess as Nina personifies what the Ayu brand is all about, that dreams can come true if we have the courage to pursue them. Look at what she achieved in the saddle and since she hung up her boots and put on her strictly stilettoes, like oh my god what an inspiration she is for women everywhere. We couldn’t be happier today, launching AyuGlo to the market with Nina Carberry as our Ayu Brand Ambassador.”
