As life’s horizons broaden again and we look forward to a return to socialising, and even to workplaces, a new Kildare business is helping women find their style mojo and create handy sustainable capsule wardrobes.
Founded by Sharyn O’Hagan, YourStyle YourStory is an online styling and shopping service to actively support clients in understanding which clothes suits them best, and how simple daily styling helps them grow in confidence. https://yourstyleyourstory.com/
The online boutique offers personal styling for busy women, from mums to professionals. Ordinary women who don’t have the time or desire to queue for busy shops, are enjoying the experience, Sharyn O’ Hagan says, especially those keen to know how to dress well in fashion that suits their lifestyle and budget.
YourStyle YourStory ticks a lot of boxes for busy women, including a focus on sustainable fashion, according to the online boutique owner, whose motto is ‘buy better, buy less’.
“We help women dress confidently, making life and dressing easier and fun. A small curated wardrobe reduces stress, when it comes to what to wear, as everything works together”.
A capsule wardrobe by Sharyn covers seven days a week, with no need for separate work, home or special occasion style.
“We buy good quality, designer-led pieces from across Europe, like Paris, Copenhagen, Sweden and Italy. There are timeless classics as a wardrobe staple, with sprinkles of new season looks every six weeks or so. There is a simple knack to wearing good pieces every day, and feeling ready for anything, not just on special occasions”, the online stylist believes.
Sharyn O’Hagan trained as a chartered accountant, and still runs her accounting practice, as well as being a mum to two young boys. So she understands about keeping it real, and the need for style that is practical and feels good.
The typical service is clothing that is smart casual, for women aged 35 +, for every day wear.
The website also features helpful e-books on building a capsule wardrobe and dressing for your shape and lifestyle, including how to style for zoom, since life became more and more focussed on the small screen!
As well as the website, there is an app making it extra convenient for customers to window shop anywhere, access services, and enjoy sneak peaks of new arrivals, podcasts, blogs and seasonal styling advice.
Shopping is simpler with the site’s ‘My Size ID’ app to accurately recommend brand sizes based on customers’ measurements.
Free next day delivery and free returns within Ireland are available, as well as instant messenger chat for advice or shopping queries.
Orders come beautifully wrapped, with a quote card. For gifting, customers can leave a note on checkout and their personal message is handwritten on a card to accompany the surprise.
Many YourStyle YourStory pieces have been sent as virtual hugs for special birthdays and celebrations in the last few months, Sharyn O’Hagan says.
There is a ‘drop a hint’ function to advise friends and family of pieces customers like, in case someone lovely wants to complete the purchase for them!
Gift card vouchers are available, with no expiry date, as well as an optional complimentary one-to-one online styling and personal shopper consultation with every voucher purchased.
Complimentary online shopping calls are available to customers at any stage, and can be booked via the website.
Customers model the YourStyle YourStory clothing range too, so clients see real representation of how different looks work, rather than an overly produced photo-shoot and ‘perfect bodies’.
The owner is also keen to emphasise that the online offering is not fast fashion. Sustainable brands available from YourStyle YourStory include Seawool Knits, which are created from recycled plastic bottles recovered from the ocean.
Coster Copenhagen is another ethical brand that source unique handmade knitwear directly in the rural villages of North China, where the women can stay with their families while still working and earning money.
Similarly, Shona Easton handbags are designed by Shona and made in Chennai in India, providing fair employment and income to local women, teaching them a valuable skill and ensuring they can send their children to school.
Online retail therapy with an Irish fashion site has never been more accessible or sustainable, with the knowledge that your style is making a big difference to women around the world!
Win with Just Us and Your Style Your Story
For June, YourStyle YourStory is collaborating with Just Us Network, the Dublin-based book club and walking social group, on a competition to win a fabulous pampering day-out for two.
The prize includes professional hair styling and make-up, a fashion styling session and choice of outfit each, lunch and cocktails in Dublin city centre, and, essentially, an indulgent care-free day-out, which so many people now truly need.
The two organisations’ social media have more detail and entry is also accessed via this link https://forms.gle/nFT7hy1HXzV4CL799.