Born and nurtured in Ireland, Anam Cosmetics was created to provide an alternative, sustainable, Irish makeup brand for beauty lovers across the land. The brand is approved as cruelty-free under Cruelty Free International’s Leaping Bunny Programme and certified by the Vegan Society’s vegan trademark.
Sustainability is at the heart of Anam Cosmetics. The brand’s first launch is a biodegradable glitter eyeshadow which comes in three shades. Biodegradable glitter is made from plant-derived, renewable materials, completely plastic-free making it the eco-friendly alternative to traditional plastic glitter. All of the packaging is made from recycled or recyclable materials.
Anam is the Irish word for soul. Anam Cosmetics empowers individuals to embrace their unique beauty and express themselves fearlessly! The eyeshadows are packed with ultra sparkly biodegradable glitter and have a creamy and long-lasting formula. The current shade range includes Gold, Taupe and Teal (€15.50 each, €27 for a set of two or €40 for all three shades via anamcosmetics.com)
Speaking about the brand’s inception, founder Ellie Haughney said: “Our commitment to environmentally sustainable cosmetics extends beyond just our products; it’s a core value that drives everything we do. We believe that beauty should never come at the planet’s expense. Our products are 100% vegan, cruelty-free, and ethically sourced. Our biodegradable glitter eyeshadow allows consumers to express themselves creatively while not harming the earth.”
