My Forever Tooth Fairy, launched by experienced marketeer Emma Duffy, was inspired by Duffy’s own family experiences which sparked the idea to create a product that instils self-esteem, nurtures confidence, and sparks joy and imagination in every child’s life. The product which is part of a burgeoning world of imagination, My Forever Tooth Fairy enhances the monetary tradition with something far more meaningful, creating a ritual for parents and children to experience together and create memories that will last a lifetime. The inaugural product, the My Forever Tooth Fairy gift set includes a plush doll within a keepsake light up display case and comes with a magical story book all about the tooth fairy within along with a tooth tote and fairy dictionary. The gift set makes for a beautiful gift for children (from 3 and up) and parents alike. Not only is the product fantastically interactive but it is also beautifully crafted and would make a great decorative item within a child’s bedroom or nursery for when the time comes for the tooth fairy to visit.
The tooth fairy visits most children as they lose on average twenty teeth from approximately ages 5-12. The tradition is popular across Ireland, UK, USA, Canada, Australia, New Zealand and more, yet no brand or product owns the space. Much like Elf on a Shelf, Emma the founder of My Forever Tooth Fairy, sees an opportunity to sprinkle some magic on the tooth fairy tradition for it to become more meaningful for children and parents, sparking conversation and instilling positive values.
My Forever Tooth Fairy creates a magical narrative around what can sometimes be a scary milestone for children, losing their baby teeth. Every child becomes the hero of their own Forever Tooth Fairy Story where they discover the magic within, with each tooth lost bestowing a superpower (kindness, love, confidence and so on) on to their Forever Tooth Fairy who then goes on to spread it into the world. Not only does it help children and their wellbeing by teaching them the importance of personal values and characteristics but it creates a magical tradition and bonding opportunity for parents.
My Forever Tooth Fairy is priced at €59.95 RRP, and is available to purchase at www.myforevertoothfairy.com. The gift set is perfect for parents that want to create a new tradition with children that deepens the importance of imagination and also is a wonderful gift option for loved ones and their families.
Emma Duffy, Founder of My Forever Tooth Fairy, says “I’m thrilled for My Forever Tooth Fairy to be released into the world after two years of product development. I became inspired by my own daughter’s excitement around the tooth fairy tradition. Having spent many years in leadership positions in sales and marketing, I know what appeals to consumers and once the idea sparked, followed by market research, it became obvious that there is a real gap for a meaningful product around the tooth fairy tradition. I see global potential for the brand. Over five million children are born annually in our target markets. Our market research indicates a strong demand for the product with 75% propensity to purchase. Parents and children love our meaningful story, the way it sparks imagination, its longevity, and its magical, empowering core message. Our vision is to become the brand that owns the tooth fairy tradition globally. We believe that Ireland, a land of myth and legends is the perfect place for this story to begin. Anticipation for launch has steadily built, we have interest secured from one of Ireland’s leading department stores. I’m truly excited for Irish children to enjoy our product as much as I have enjoyed developing it and to see what else might be in the pipeline from My Forever Tooth Fairy, as this is simply the beginning of an incredible journey.”
For more information about My Forever Tooth Fairy or to purchase, please visit www.myforevertoothfairy.com. For the latest enchanting news from the creative minds at My Forever Tooth Fairy, follow on Instagram, Facebook and TikTok.
