Global fashion brand, Never Fully Dressed, founded by Lucy Aylen, are delighted to have arrived in Avoca stores in Ireland and online. The brand which first launched in 2009 with a modest stall in London’s Portobello market as a one-woman band, is now a leading global fashion name, amassing close to 2 million followers on Instagram alone, shopped by over 100,000 customers globally, worn by a prestigious portfolio of celebrities, and most recently have opened bricks and mortar stores in both London and New York. Irish customers can now try on, shop, and feel amazing in Never Fully Dressed in the collection now stocked in six Avoca stores including Suffolk Street, Kilmacanogue, Malahide, Rathcoole, Dunboyne, and Belfast including as well as online.
The brand is synonymous for bold and energetic prints, vibrant colourways, playful multi-wear styles, and stand out occasion wear, but the real USP of the Never Fully Dressed brand is their stance on diversity and inclusivity which has been an integral part of the brand ethos since its foundations in 2009. Never Fully Dressed have a vision of designing clothes with a multi wear function, creating styles that are investment pieces with longevity for all occasions and seasons.
Lucy Aylen comments “We encourage feed good dressing, that clothing has the power to change how we feel. Our unique prints in quality fabrics are designed in-house to inject joy into your wardrobe and inspire confidence in your every day. We are excited to bring this ethos to Ireland and are delighted to be working with Avoca to bring our story to life on the ground here.”.
Never Fully Dressed celebrates and empowers women of all shapes and sizes to look and feel amazing for life’s both every day and best-fun moments, from girls’ nights to holidays and special occasions. The Never Fully Dressed x Avoca collection showcases an array of their iconic styles including their Jaspre wrap skirt and plisse dresses, the most flattering and elegant style for all occasions, as well as cardigans, jackets, separates, and minis in unique prints and colourways.
Over the last five years, Never Fully Dressed have experienced exponential growth with the Irish market and so they are delighted to be partnering with one of Ireland’s most celebrated retailers Avoca to bring their designs directly to their beloved Irish NFD community.
Never Fully Dressed is available at www.avoca.com and from six Avoca stores nationwide.
