Irish water brand, DEFIANT, is making waves as the first bottled water that is truly clean. Positioned as the ‘honest alternative’ to existing bottled water brands, DEFIANT is pure and simple 100% H20, which has been purified seven times.
Before launching, DEFIANT’s creators commissioned independent tests of industry-leading water brands and home water supplies across Ireland and the U.K. They found that all tested positive for carcinogens, heavy metals like mercury, and harmful chemicals such as pesticides.
Now, building on the success of the original seven-times filtered water, the brand has launched new ranges of vitamin water and sports energy drinks.
The new vitamin water, DEFIANT SUPERVITS, contains all-natural fruit flavourings and comes in mandarin, lemon & lime and strawberry & lime varieties.
Each is loaded with Vitamin B12 to help reduce fatigue, and Vitamin C, which boosts immunity. The all-natural filtered water drink has zero sugars and low calories, just 3kcal per 500ml serving.
Aidan Roche, Founder and CEO of DEFIANT Water, says people drinking the brand’s new vitamin water and sports energy drinks benefit more from the added vitamins, on account of the purity of the water.
“The vitamins and natural ingredients do what they are designed to do, more effectively, as they are not competing with other harmful agents, which many bottled waters contain”.
New DEFIANT SPORTS boasts C and B vitamins and zero sugar, to promote rehydration, better performance and less fatigue. It is the first fully-purified sports energy drink on the market in Ireland and includes 250mg of natural caffeine, known as Guanara, to boost energy.
Both new waters come in the three fresh fruit varieties and are packaged in 100% recycled and recyclable plastic bottles.
DEFIANT Water is stocked by stores including Tesco, Spar, Mace and Gala. Families and consumers concerned with fitness, health and wellbeing, are diving into the pure hydration option they can trust and enjoy, and the new flavoured sports and performance drinks will extend the appeal of the Irish brand.
Original DEFIANT Still Water comes in 500ml bottles, a 500ml six-pack, and a 750ml sports bottle. The new vitamin water and energy drink varieties are in a 500ml format, with DEFIANT SPORTS bottled with a handy sports cap.