Professional photographer expands range and launches new podcast
Professional photographer Jenny McCarthy has expanded her business and designed her own range of wedding and baby products.
The well-known photographer created her own wedding candle in March 2020 but now has officially launched a wider range of products for sale under her new business name – By Jenny McCarthy.
Jenny has a team of four working on her product and photography business and plans to increase this as her range of products expands. She has plans to launch three new baby products this summer as well as publish a Wedding Book and will launch her brand internationally within the next 12 months.
Jenny has photographed some of the most high-profile weddings in the country (including quite a few GAA footballers) Suzanne Jackson, Glenda Gilson, Karen Koster, Seamus Coleman, Robbie Brady, Pippa O’Connor, Brian Dowling & Arthur Gourounlian and many more.
The wedding expert launched The Wedding Candle two years ago as she dipped her toe into a new line of business but now has a range of items available on her online shop byjennymccarthy.ie
Jenny, who is also a baby photographer, has also launched a range of baby products including Zipzee Gro’, a baby grow made from organic cotton that makes it easier for parents to change nappies, and The Baby Bag, a luxury leather-look bag.
Jenny has also just launched a new wedding podcast, called Wedding Tip Wednesday, which started in December featuring wedding hints and tips as well as interviews with a range of industry experts. It is sponsored by Clarins.
The podcast stems from Jenny’s successful Wedding Tip Wednesday Lives on Instagram which she had to stop in 2021 when she became ill. Demand was such for her to bring back her wedding tips that she launched Jenny McCarthy’s Wedding Tip Wednesday podcast which can be found on your favourite podcast platform.
Jenny says she was inspired to create her business from recognising the needs of bridal couples and parents she worked with down through the years.
“The reason I have moved into creating products in the wedding and children’s space is because of the deep knowledge I have gained working over the past 20 years working on wedding and baby portraits; seeing what people want and what the industry is missing.
“Over the years, I noticed that there are various products that would be really useful to clients. The Zipzee Gro’ has two separate zips; one for taking the baby out and one solely for changing a nappy. Parents tell me it is really useful when they are having their baby vaccinated too.
“I have photographed thousands of new babies in my studio and have always noticed the jam-packed baby bags overflowing with bits and pieces. For a long time, I wanted to release a bag that is both practical and stylish. The Baby Bag by Jenny McCarthy was born. This bag can also be used as a travel bag/rucksack and has been bought by make-up artists and hair stylists; students for college; and ladies and gents who like to travel light.
The Wedding Candle by Jenny McCarthy
The perfect engagement or wedding gift for a bride to light on the morning of her wedding. It has also become a popular gift from a bride to her bridesmaids or as an anniversary present to remind a bride of her wedding day. With a clean, fresh and invigorating Lime, Basil & Mandarin scent, the bridal white candle is presented in a sprayed cylinder glass jar and topped with a stunning weighted silver lid and comes in a white gift bag. €36
The Wedding Candle wedding favour
Treat your wedding guests to a miniature version of The Wedding Candle, personalised with your names and wedding date – the perfect wedding favour that burns for up to 10 hours. From €190 for 20 candles.
The Wedding Umbrella
With the Irish weather being so unpredictable, it is always a good idea to have some umbrellas on stand-by on your wedding day! The Wedding Umbrella by Jenny McCarthy was designed with brides and grooms in mind. Large enough to provide coverage for both of you (and the dress!!) and sturdy enough to withstand the Irish elements, these beautiful umbrellas will last the test of time, long after the wedding day. Available in both white & black with stunning silver handles. €60
The Baby Bag
The Baby Bag is a functionally-crafted, water-resistant luxury faux leather bag. Interchangeable straps transform the bag from a back pack to a carryall to a buggy bag. Deceptively roomy, it has ample pockets for baby and parents bits, along with a hidden back pocket, perfect for phone or wallet. Usually bought for a baby, it is also used as an ‘adult bag’ as it can be used as travel bag/rucksack and has been bought by make-up artists, hair stylists and students for college. €150
Designed with parents in mind and without compromising on baby comfort, these little onesies take the struggle out of nappy changing, leaving you with more time for the important things – all the snuggles! With zips around the nappy area and down the front of the gro, parents can now quickly change their little ones within seconds and without having to deal with those finicky metal snaps. The product comes in different colour options and is 100% organic. €29