Two luxury essentials fashion brand Sinead Keary the Label and BYSK the award-winning makeup range founded by Sarah Keary are opening a joint pop-up store and experience on 32 Wicklow Street from this Saturday the 19th at 10.30am.
The ever-ambitious Keary sisters have worked their way up the fashion and beauty ranks in Ireland securing cult status for their much-adored brands Sinead Keary the Label and BYSK. Both brands launched during the global pandemic when their respective careers as they knew them, were put on hold.
After 15 years of working in Dublin city centre for global makeup and fashion brands through various retailers and department stores, it became a lifelong dream of the determined and tour de force sisters to have a presence and store in the city centre, housing their own brands.
Following the recent success of their debut pop-up at Kildare Village, both Sinead and Sarah have been inundated with requests from their customers and community for another physical store, enabling women to try before they buy and for a more personal experience when shopping.
In a digital age, the entrepreneurial duo still feels passionately about connecting with their customers face to face and believe the best way of spreading the message of the brands values is to give their customers an opportunity to try on and feel the beautiful fabrics of the clothing and try on the amazing quality of the makeup, with a bricks and mortar store. Both brands are proud to have a customer base covering 16-year-olds to 80-year-olds, and so having both an online and in store presence should satisfy their diverse and growing community.
Sinead Keary comments “At Kildare village we saw mothers shopping with their daughters, we saw mothers shopping with their mothers, and we saw best friends in their droves having a great girl’s day out! Both of our brands are timeless and inclusive when it comes to the age of our customer, and this is important to us. Sarah was pleased to meet young women who were buying their first ever makeup palette as well as grandmothers shopping for a new lipstick for their grandchild’s wedding. You don’t get to experience the stories and the people and the magic when you are online only. We hope that our customers will find products they love and create some happy memories after visiting our Wicklow Street Christmas pop-up”
The Keary sisters will also welcome two additional Irish and female founded brands to the pop-up, helping to give their community a 360-shopping experience and encouraging customers to shop Irish this Christmas. Celebrity adored jewellery brand Crystals and Co. and Louise Cooney’s popular leisurewear brand Cloo Active will also be available to shop and enjoy from the Wicklow Street store.
On opening day Sinead Keary, the Label and BYSK will be launching their Black Friday promo in store and will have up to 30% off many items. Both brands will be offering a fab gift with purchase to the first 50 customers who spend over €50 (Luxury Silk bow for the label customers and an amazing Vogue x BYSK brush set for BYSK customers). There will also be many additional surprises to delight customers on opening weekend!