What’s got three letters, begins with an ‘S’, and is something we could all do with more of on the daily? No, not that (well, maybe that too) but the answer we are looking for is…
SPF!
Sure, going bare can be empowering, liberating, and FUN but as much as we like to get naked, we advise everyone to shield their skin with sunscreen, all year round! Sunscreen (also known as SPF) is our number one, non-negotiable skincare essential and Skingredients Skin Shield Moisturising + Priming SPF50 PA+++ (RRP €57) makes the process a pure joy. ‘This is our most written about product because press and clients adore it,’ says Skingredients Founder and CEO, Jennifer Rock. ‘The best SPF is the one you like, as it ensures consistent application – and as Skin Shield is Skingredients’ most awards winning product in Ireland and the UK, we are delighted knowing that people are giving themselves this ‘shield’ daily – hail, rain or shine!’ SPF stands for sun protection factor and is a measure of a sunscreen’s ability to protect your skin from harmful UV (ultraviolet) rays. Why is it so important? UV radiation can lead to sunburn, premature ageing, and increases the risk of developing skin cancer – the most common cancer in Ireland, with over 13,000 new cases diagnosed every year. Put simply, SPF works by creating a barrier between your skin and the sun’s UVA and UVB rays and therefore, we are recommended to wear an SPF every day.
Not only does the award-winning Shield offer broad-spectrum, high-factor mineral protection from UV rays and digital pollution (that’s blue light from your devices) but it is also heavenly to apply! Containing allantoin – a moisturising ingredient that softens and smooths the skin, Shield feels light, melts into the skin in seconds, and imparts a brightening, complexion cheering peachy glow in its wake.
Skin Shield Moisturising + Priming SPF50 PA+++ is suitable for ALL skins, all ages, and LOVED by makeup artists, dermatologists, facialists, and consumers thanks to its many merits:
– User friendly – Shield blends in quickly and seamlessly making it a hit with our busy clients –we’re proud to say that to try Shield is to love Shield with 100/110 reviews at five stars!
– Doubles as a primer: Shield creates the perfect base and was described by Makeup Artist Wayne Goss, as ‘the holy grail of sunscreens.’ Shield even improves the appearance of your skin, containing Rock Star ingredients zinc oxide and niacinamide aka Vitamin B3
– a potent antioxidant that improves skin tone and texture. Shield does all this without piling, giving a chalky white tint or photo flashback, making it ideal to wear alone and under makeup.
– Can be reapplied over makeup: You need to reapply SPF every 2 hours during the day… but that’s no problem for this sunscreen – you can reapply Skin Shield over makeup thanks to its peachy tint and moisturising properties. Simply apply in a tapping motion over makeup for an even glow that perks up and protects!
Did you know…
SPF in your moisturiser is unlikely to be enough to protect against the sun: Studies have found that the application of SPF in moisturiser is inferior to that of standalone sunscreen.*
Dark skins need sun protection too: Although a high level of melanin pigment adds some protection from the sun, dark skin can still get damaged and be at risk of skin cancer.
A ‘base’ tan won’t protect your skin: The only safe tan is a fake one, so don’t be led to believe that you can protect your skin by getting a base tan via a sun bed. In fact, 9 out of 10 cases of skin cancer are caused by UV rays or sunbeds, so avoid at all costs. If you want a golden glow, treat yourself to a fake tan.
BUY A SKINGREDIENTS SKIN SHIELD MOISTURISING + PRIMING SPF50 PA+++, AND GET A FREE REFILL!* (SAVING €52)
