- Thriftify are encouraging their followers to get on board the sustainable fashion train and buy preloved to mark “Secondhand September”
- Shop the Secondhand September sale on Thriftify.ie and tag @thriftify in your finds to be in with a chance to win a staycation at Redcastle Hotel, Donegal
- Irish Influencer and famous MUA James Mac (with nearly 300k followers online) will be taking over the Thriftify socials over the month to tell you how he rocks ‘sustainable drag’ and why he loves to shop on Thriftify.ie
Today Ireland’s top sustainable fashion website “Thriftify” launched “Secondhand September” alongside one of Ireland’s top makeup artists and drag queens James Mac.
The concept of “Secondhand September” is not new, but this year Thriftify hopes to amplify the importance of shopping preloved fashion with the fashion industry contributing so much to carbon emissions every year. Thriftify want to encourage fashion fans to start looking online for secondhand fashion as opposed to supporting the fast fashion industry.
Creative people like James Mac can see that there are so many positives about shopping from preloved fashion sites like Thriftify. James says; “I have been a long-time fan of preloved fashion. I perform in drag and am constantly on the lookout for standout pieces that you can only find in secondhand shops and on vintage websites like Thriftify.ie. Upcycling fashion is great fun too. I hope “Secondhand September” will show people you can find some great preloved fashion without adding to the landfill fashion problem.”
Thriftify are giving their followers a chance to win a staycation if you tag your #SecondhandSeptember Thriftify finds on Instagram and at the end of September they will pick the best outfit and award that shopper with a staycation at the stunning waterside Redcastle Hotel, Donegal. Just simply tag your pieces on Instagram.
Thriftify are looking forward to seeing many shopaholics convert to buying preloved fashion this autumn. CEO of Thriftify Rónán ó’Dálaigh says; “Secondhand September is a great way of trying out preloved fashion and getting on board the slow fashion movement. There are so many fashionable bargains to be found on Thrifify.ie or even in your local charity shop. With the spotlight on climate change right now, this might be the perfect opportunity to make a difference to the environment in one small step.”