Bellamianta CEO Linda Stinson and World Renowned Make Up Artist Paddy McGurgan join well known faces to unveil the highly anticipated “The HeART Of
Hosted by Performer and Broadcaster Paul Ryder, the Power Duo were joined by the crème de le crème of the beauty industry, and well-known faces and friends of the brand. Guests were treated to a Malfy Gin reception on arrival before taking their seats to enjoy a Prosecco High Tea. Guests included Love Island’s Matthew McNabb, Dancing With The Stars Pro Dancer Laura Nolan, Eurovision& The Voice UK Star Brooke Scullion, Stylist Roxanne Parker, Model Kate Grant,Rebecca Maguire,Gemma , Andrea Hayes, Ireland AM’s Elaine Crowley and Apprentice Star Grainne McCoy along with a host of pro makeup artists including Paula Callan and Gemma Brine to name but a few, as music and a feeling of admiration for the craft and passion behind the collection filled the room.
A first for both parties and a true collaboration from its inception, this creative partnership merges years of experience in creating high-performing, premium beauty products, with an artist’s insight on how best to apply products, and which formulas are best suited for today’s makeup lover, paired with a heartfelt passion for makeup artistry. From the catwalks of London and Paris Fashion Week to the red carpet of Cannes Film Festival, Paddy has worked with some of the biggest names and brands in the world. His passion originated in art, which quickly transferred to high fashion and editorial, creating the pathway to makeup artistry. Here, Paddy used the face and body as his canvas, creating looks that have led him to become the multi award-winning Makeup Maestro he is today.
In a world exploding with makeup from incredible brands, it was important to create a bespoke selection of timeless products appealing to every beauty lover, with the ability to create a professional feeling with self-application. Linda and Paddy spent the last 2 years developing a unique, innovative gel-powder formulation that is guaranteed to do just that. With so much product choice and endless amounts of information, finding simplicity and allowing ease when choosing a beauty product was paramount with this collection, and in the process solving many of the application issues women face with their existing makeup
Speaking about his collaboration with Bellamianta, Paddy said, “In my 20 years within the makeup industry, I have never put my name to a makeup product, until now. This was because I knew when I did it, it HAD to be perfect in terms of quality, pigment, shades, and tones. I can wholeheartedly say I am so proud to be a part of this. I know that my art comes from the heart and so does this collection. I can’t wait to see you all use these products and paint your own canvas with them. I am looking forward to seeing all ofyour incredible masterpieces whilst showing you lots of easy application techniques with these new formulations.”
The HeART Of Beauty 11 piece collection includes 3 Hydra Blushers, 3 Halo Highlighters, 3 Sculpted Bronzers, a Bronze Sculpting Balm, and a 15 Shade Eyeshadow Palette.