BPerfect Cosmetics celebrated 10 incredible years in business this weekend in the buzzing surroundings of Banana Block Belfast. CEO Brendan McDowell and his team toasted to their incredible achievements in style and celebrated how the brand has transformed from a one man show to a trailblazing global make up success story throughout the past decade.
Guests including Love Island’s Megan Barton Hanson, Pro Makeup Artist Katie Daley, Influencers Ali O’Leary, Erin McGregor, Emma Kearney, and Michelle Regazzoli Stone, to name but a few were welcomed with cocktails on arrival as they walked the pink carpet and were greeted by thrilling fire breathing angels, stilt walkers, gymnasts and drag performers, creating an electrifying party vibe. The DJ’s tunes and the jazzy rhythms of drums and sax created the ultimate soundtrack for friends, family, influencers and top customers to dance the night away.
Speaking about the milestone anniversary, founder Brendan McDowell said:
”I am so immensely proud of how the brand has expanded and the team has grown throughout the past 10 years. When I started all those years ago, it was me and my Mum on the road selling eyebrow kits, I had absolutely no clue about make up, just had a flare for creating and selling a product I truly believed in.
I started as a market trader and have grown BPerfect into a global makeup brand, step by step, with a positive attitude, a lot of hard work, and 10 years of calculated risks. I couldn’t have made this possible without the help of my amazing team that I have watched grow to well over 100 staff and develop their own careers right in front of my eyes, as well as our loyal customers and incredible brand ambassadors, collaborators and online community who I have created some really close friendships with. I am massively excited to see what the next 10 years brings!”
Over the years, BPerfect Cosmetics has created a phenomenal portfolio of products and collaborated with some of the top talents in the global makeup scene, including Jac Jossa, Laura B, Alinna, Lord Chyna, Stacey Marie, Make Up With JAH and Ellie Kelly, and their latest venture with Love Island Winner Ekin-Su currently in the works. The brand has also opened their doors to the world via BBC3, with “Made Up In Belfast”, airing in early 2023, inviting viewers to see exactly how their young, enthusiastic, hard-working team works in a high pressure, creative environment that has led to the success of the company so far, all the while chasing their dreams, making lifelong friends, finding love, and building their careers, one product at a time.