TG4 are pleased to reveal a new brand look and to introduce a new onscreen presenter today for its young people’s schedule. Cúla4 is TG4’s brand for young people, broadcasting daily on TG4 from 7am – 10am and from 3pm – 5pm; available on the player at Cula4.com and on the Cúla4 player app. Cúla4 caters for all children from preschool to twelve-year-olds. The new brand look aims to reposition and reenergise Cúla4 as an entertainment platform for children who are native Irish speakers and for those who have an interest in the language. TG4 plans to launch a new Cúla4 channel in 2023, and this brand look will set the foundation to grow and develop the brand and increase interactivity with the audience. Niamh Ní Chróinín is the new presenter of the new look Cúla4. Niamh is from Dublin and has previously worked as a DJ with Today FM, 98FM, Raidió RíRá and RnaG. She was a judge on TG4’s Junior Eurovison series and has strong connections with Irish Language events for young people including acting as MC at Oireachtas na Gaeilge’s music competition BEO, and Gael-Linn’s Scléip competition. Niamh will also act as an ambassador for Cúla4 at events for young people around the country. Cúla4’s core strengths are the home-produced commissioned content and acquired international programming. A new schedule of programmes also launches today, including for older children, Animal Fanpedia which educates the audience about the animals of the world whether on land or in the sea. For younger children, newly commissioned live action series Gailearaí Scú Scú and Nuair a bheidh Mé Mór will be big hits. Both series are produced by independent production company Fíbín Media. Gailearaí Scú Scú follows Máire Treasa, Scú Scú Scuab, and Gormfhlaith Gailearaí as they design and create. Nuair a bheidh mé Mór follows young people as they dream about the job they would like when they get older. The Job Fairy gives them the chance to experience their ideal job. The new look consists of one Cúla4 logo that evolves and changes through the day depending on the audience it is catering for. Softer colours are used for younger ages and bolder colours for the older age group. From a design aspect, the new logo references the TG4 brand logo, and stands as part of the TG4 logo family. The new idents introduce creative video in the animation with the logo. Following a competitive tender process, the set of idents were commissioned from creative agency Red Bee, who worked in collaboration with TG4’s inhouse design team. The inhouse team developed complementary presentation graphics and stings, and other touchpoints to support the idents which present Cúla4 programming content with brand personality. Red Bee is a creative agency born in entertainment. As the creators of Dave, they deliver brand strategy, create and produce compelling content and integrated campaigns, and design distinctive brand identities for clients including NBCUniversal, Kurt Geiger, Discovery Networks, Oasis, Disney, DreamWorks and Netflix. http://redbeecreative.com/ Niamh Ní Chróinín, Cúla4 presenter said, “I am excited to be the new presenter of Cúla4! I understand the value of Cúla4 and its importance in the promotion of Irish language amongst young people. We aim to appeal to more young people by having a wide range of programmes and by being seen everywhere on social media! Cúla4 will be on the road again soon and I look forward to meeting young people at various events around the country, at music festivals and other Irish language events.” Karina Féirtéar, Bainisteoir Cúla4 said, “We are very proud of the collaboration between RedBee and TG4 to create the new brand for Cúla4. We are confident that it will attract new viewers to watch more Cúla4 content. The brand is sophisticated yet entertaining, bold but not in your face. Niamh is a strong addition to the team as the face of the brand. We are confident that we have created a brand that is relevant to its audience, and we will continue to build on that and keep developing it.” Jane Fielder – Head of Design, Red Bee Creative, said, “The creative process to develop a new look for Cúla4 was a truly collaborative process with the wonderful in-house team. They embraced us as a creative partner, sharing our vision and bringing it to life. The TG4 family are such a professional and experienced group of people with a passion and love for their craft and channel. I am so excited to see the work live.” The new brand idents are on air from today and can be viewed here on TG4’s youtube channel: Cúla4 Idents – Youtube

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TG4 are pleased to reveal a new brand look and to introduce a new onscreen presenter today for its young people’s schedule.  Cúla4 is TG4’s brand for young people, broadcasting daily on TG4 from 7am – 10am and from 3pm – 5pm; available on the player at Cula4.com and on the Cúla4 player app. Cúla4 caters…

Frank Hederman and Belvelly Smoke House celebrate 40 years of food production

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Minister for Foreign Affairs Simon Coveney joins Frank Hederman and Caroline Workman in Cobh to celebrate the significant milestone   Belvelly Smoke House is celebrating 40 successful years in business this year. It is owned and run by husband and wife team Frank Hederman and Caroline Workman. Highlights from their 40 years in business include…

Registration now open for Aware’s new free Adult mental health education programmes

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“We continue to live in a time of great uncertainty which exacerbates the need to protect mental health and to build resilience,” Stephen McBride, Aware Aware, the national charity supporting people impacted by depression and bipolar disorder, opened registration for its new Adult Education Programmes, which are always in high demand. The courses offered, which commence…

Irish consulting and technology business appoints new Chief Commercial Officer

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Aspira, the Irish-owned international consulting and technology business, has today announced the appointment of Gillian Whelan as Chief Commercial Officer (CCO). Having joined Aspira in 2017, Ms Whelan previously held the role Head of Training and Account Management. With 17 years’ experience, she has previously worked as project manager, program manager, trainer, and consultant, with an extensive background in Operational and IT project management.  Speaking on her appointment,…

Frank Hederman of Belvelly Smoke House becomes first Irish person to win prestigious European culinary award

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Frank Hederman has become the first Irish person to receive the Walter Scheel Medal, the prestigious annual European culinary prize that recognises outstanding contributions to European culinary culture.   Previous winners include Pierre-Emmanuel Taittinger of Taittinger Champagne and Spanish Chef Ferran Adrià of El Bulli. The award comes as Belvelly Smoke House celebrates 40 successful…

THE TRUTH BEHIND FOOD AND CANCER

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Do you want to know if you should avoid red meat, soya, alcohol, gluten, sugar, and artificial sweeteners?  Do new trends like vitamin infusions work?  Are special diets and organic foods beneficial in preventing and treating cancer? A recent survey of over 1000 Irish cancer survivors reported more than half (56%) felt confused by nutrition…